IR Yachts Completes Content Creation for Italyure Yachts 38

May 1st, 2025

Images and videos of this brand new boat that recently arrived in Dubai


We are very proud to showcase our latest creative project – a premium photoshoot and videography session capturing the recently introduced Italyure Yachts 38 Sport. This stunning water craft has arrived to Dubai on its first debut in the Middle East and we were privileged to have done the imagery and videography work in Dubai infront of the Emirate's iconic landmarks. The Italyure Yacht 38 is a true testament to the Italian craftsmanship, sleek design and performance engineering. 

Our team onsite started off from the boat's home-berth in Marsa Al Arab Marina at sunrise with a pre-arranged and pre-set of images outlined in the storyboard. Together with the boat's owner, we set off on the chase boat which we used to photograph the Italyure Yachts 38. The shoot took us about 5 hours to complete with slightly above average swells due to the turbulent weather few days before. 

The brief was to emphasize the boat's artisan and craftsmanship along with its outboard engine performance of twin 350hp Mercury Engines. During the shoot, we used multiple photography gear such as the latest Sony A7IV mirrorless camera, DJI gimbal for extra stability, and a tripod for the interior spaces. Using cinematic techniques, and dynamic close-up shots, we created a powerful visual story that reflects the Italyure 38’s unique blend of style and substance.

Our dedicated team with over 15 years of luxury marketing and professional business development skills have arranged over countless photoshoots in the Middle East, Asia, Australia, United States, and Europe.

This project is part of IR Yachts’ ongoing mission to bring global yachting excellence to the UAE, and to create captivating visual content that connects people to the beauty and innovation of the yachting world.

To watch the full video, click on here: https://youtube.com/shorts/x39Xq4-IhAY