Unveiling the Art of Yacht Photoshoot!

April 25th, 2024

Exterior, interior, and aerial yacht photography on a beautiful sunny day onboard the Cranchi 78


Who better than IR Yachts, a well experienced marketing and yacht content creator to be assigned for a professional yacht photoshoot? We were appointed by the team of a 2022 Cranchi 78 to complete a full exterior and interior photoshoot of the yacht in preparation for it's international listing. The yacht will be presented for sale by a globally renowned brokerage company on its website and marketing collaterals.

The objective was clear: We need to show this yacht at its best!

Our experienced production team of creative directors and photographers were put on top of this project to complete and deliver. The client's original brief was just to deliver images and 1 short reel for social media.

An early start on the day proved very successful given the weather conditions that can lead to harsh imagery or washed-out content due to the extreme sunlight rays.

The photoshoot was completed in under 4 hours, using all the accessories and water toys such as the Seabobs and Williams tender.

Do you want to have a look at the image gallery? Well, here it is. Make sure to share your thoughts with us!